California State University Fullerton

All industries in today’s economy have been transformed by globalization. With one of the most diverse populations in the world and located at the gateway to the Pacific Rim and Latin America, California, the world’s fifth-largest economy, is particularly well-positioned for career opportunities in international trade and global business.

Global business competency and acumen is vital for today’s business leaders, whether they pursue careers in global companies or small local enterprises that form the backbone of the logistics and infrastructure undergirding world trade.

The college’s B.A. in international business provides a versatile and interdisciplinary foundation for careers and opportunities in global business, including coursework in business communication, international economics, international finance, international law, global marketing, international management and information systems, as well as an overview of the essentials of accounting and economics.

The B.A. in international business offers two concentrations. A concentration in global trade includes coursework in economic development analysis and case studies, global finance, risk management, operations management, export/import marketing strategies, and the supply chain. New for fall 2018, the intercultural management concentration is a highly interdisciplinary program enabling students to complete related coursework through the College of Communications and foreign language studies through the College of Humanities and Social Sciences.

Regional or functional elective coursework at the upper-division level enables customization, providing the opportunity for students to specialize in a single area of interest (such as marketing); develop a greater understanding of business practices in global regional or cross-regional contexts; or focus on areas of interest, such as economic development.

Applied implementation of global business strategies is central to the international business program. One such example is a capstone course that may encompass the unique cultural differences in Europe and the Pacific Rim, two of the leading economic powerhouses in the contemporary world.