Clark University

Every business or organization, whether it’s a local food pantry or a Fortune 500 company, needs to identify a customer base and keep that base informed about the goods and services it provides. Enter marketers, who apply their research, communication, and storytelling skills by connecting buyers, sellers, providers, and clients via multiple media channels.

Marketing professionals bring their expertise to a wide range of organizational functions, from website and social media presence and online reputation management to market research that informs strategic decisions about programs, policies, and products. Marketers must use their skills to recruit not only customers, clients, students, and patients, but also new employees, donors, and volunteers. They must be effective team members and leaders, adept at managing ideas, people, and resources. As a marketing major pursuing a B.A. from Clark, you’ll gain the skills and knowledge needed to prepare yourself for work in all these areas.