DePaul University

In the Public Relations and Advertising program, you will develop an understanding of public relations and advertising theories and practices. You’ll learn to consider processes, products and effects from multiple perspectives, as well as develop critical thinking skills and your ability to speak and write effectively.

When you pursue a public relations and advertising degree, you may choose to take courses that concentrate on either public relations or advertising. Public relations focuses on maintaining and promoting the image of a company. Advertising focuses on persuading an audience to purchase a product. If you are interested in both fields, you have the option to take courses from both subject areas.

DePaul is located in the heart of Chicago’s business community, giving you opportunities to intern and work professionally with leading public relations and advertising agencies upon degree completion.

We also offer the 3+3 BA/JD Program, which allows high-achieving first-year undergraduate students to be admitted simultaneously to the College of Communication (CMN) and the College of Law (LAW). You’ll complete your first three years in CMN and your final three years in LAW.

Classes

Coursework

• Advertising & Public Relations Ethics
• Copywriting
• Creativity in Advertising
• Crisis Communication Management
• Digital Advertising
• Digital and Social Media Strategy
• Event Planning
• Writing for Public Relations and Advertising
• Minor offered
• Combined bachelor's + master's degree offered

Career Options

Common Career Areas

• Account management
• Copywriting
• Event planning
• Media planning/buying
• Media relations
• Risk and crisis management
• Sales management
• Social media