Drexel University

One of the business world’s most dynamic sectors, marketing is meant to enable companies to satisfy the public demand. By researching and identifying target audiences, developing products and services, formulating pricing strategies, creating advertising and promotional campaigns, and implementing distribution methods, marketing creates an avenue for customers to receive products and services when and where they want them.

Students will learn a variety of skills from this program, including the ability to see an organization’s activities from a customer viewpoint. These skills will prepare them to seize a variety of opportunities in an exciting and constantly changing field, including product and brand management, marketing research, advertising, digital marketing, customer analytics, channel management, logistics and physical distribution, public relations, and more.