Georgia State University

There was a time when marketing was considered an art, but with the increase of quantitative analysis, big data, digital media, and social and mobile marketing, it is becoming just as much of a science. Robinson’s M.S. in Marketing will equip you with skills in all these areas.

No matter your background, the program will prepare you to succeed in the marketing industry. This program is for:

• Career changers without any marketing experience who want to break into the field
• Career accelerators with several years of marketing experience who want to move up within their current organization
• Career starters who are fresh out of undergrad who want to jump-start their professional trajectory

A hallmark of the program is the experiential projects students complete in collaboration with area companies. Examples of past projects:

• With Porsche’s experiential marketing team, helped customers experience what it’s like to be a Porsche owner (touch, feel, test drive) prior to making a purchase despite social distancing limitations in the pandemic environment
• With Georgia-Pacific, developed a go-to-market strategy for a new product in the tech space
• With Monday Night Brewing, branded and launched a series of new IPAs
• With the city of Atlanta, increased awareness of ATL311, an app residents can use to request non-emergency services
• With Trees Atlanta, built a digital marketing strategy that mobilized citizens to advocate for the planting and protection of the city’s trees