Iowa State University

We live in a day where we are overwhelmed with data. Today's companies are data-rich and information-poor (DRIP).  Business analytics is the transformation of data into insights for better decision making.  This transformation is iterative and multi-disciplinary.  Business analytics falls at the intersection of technology, statistics, and business.

Students studying business analytics will gain the knowledge and skills necessary to understand and apply quantitative modeling techniques, design cross-functional solutions using standard and advanced business analytics technologies and software, evaluate data mining methods, communicate solutions using data visualizations, develop team and project management skills in a big data context, and effectively communicate analytical findings both orally and in writing.