National University

Develop an understanding of traditional marketing elements, including advertising, sales promotion, public relations, direct marketing, and more with the Bachelor of Arts in Integrated Marketing Communication. You’ll discover the magic of integrating these different elements to deliver a powerful and unified message in support of an organization or its products. By using the latest communication technologies and applying integrated marketing fundamentals, you’ll be equipped to develop effective marketing programs that deliver meaningful and measurable results.

The Bachelor of Arts in Marketing program prepares you for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields. It combines a business degree with advanced communication skills for traditional and Web 2.0 platforms, teaching you to develop multi-platform, multi-public message dissemination plans.

Program Learning Outcomes

• Demonstrate effective communication skills consistent with a professional marketing environment.
• Develop a strategic communication program, gathering and utilizing data from the conduct of appropriate market research.
• Evaluate global marketing strategies for products and services, utilizing contemporary buyer behavior.
• Apply persuasion theory to the development of media messages.
• Develop multi-platform, multi-public message dissemination plans.
• Integrate program content to develop a basic marketing plan that contains all essential elements, including ethical considerations.