Nova Southeastern University

Marketing is all around us—from digital advertisements online or on TV, to radio, billboards, and traditional print. Becoming a successful marketing professional requires the ability to understand consumer behavior and effectively communicate the value of a business’s products and services to their audience. Nova Southeastern University’s marketing degree program prepares you for success with courses and real-world experiences that deliver a competitive advantage.

NSU’s Bachelor of Science in Business Administration in Marketing will give you the skills and practical knowledge you need through the study of consumer behavior, marketing communication, marketing strategies, and more. You’ll learn business best practices, while developing specialized skills in digital marketing, data analysis, market research, search engine optimization (SEO), and customer relationship management (CRM). Upon successful completion of the program you’ll be prepared to get jobs in the fields of advertisement, distribution management and product development, and to manage brands for Fortune 500 companies! You’ll be prepared to thrive in a complex marketplace or continue to the M.B.A. graduate business program.