Pennsylvania State University Park Campus

This major is designed to provide a balance of theory, research, and practice. The course sequence provides professional skills courses in conjunction with applied theory and critical evaluative courses. Students develop an understanding of the role and effect of advertising and public relations within the business, social, and political arenas. Students develop abilities and skills that prepare them for a wide range of professional opportunities that include media planning and relations, research, and client services. Analytical abilities are equally stressed throughout the curriculum. Critical thinking skills, creative problem solving, and the need to justify decisions are developed. Theory and practice from a wide range of disciplines, including business, behavioral sciences, and applied statistics are used to equip the students to make informed decisions in a dynamic environment.

The three program options include: the Advertising Option, the Public Relations Option, and the Strategic Communications Option (World Campus only).
(Bellisario College of Communications)