Pennsylvania State University Park Campus

This major provides professional education leading to positions in business, government, and other organizations, and helps students prepare for advanced study at the graduate level. Career opportunities are in marketing management, sales management, advertising, marketing research, retailing, public policy, and consumer affairs. In addition to following a planned course sequence in general marketing management, the students may elect course work that focuses on their interests in consumer or business-to-business marketing, physical goods or services marketing, and for-profit or not-for-profit marketing. The Marketing major is designed to be integrated with the college’s professional education in business and builds on that program and on education in the social sciences.
(Smeal College of Business)