Robert Morris University Illinois

The B.A. in Public Relations and Advertising prepares students for professional practice in public relations and advertising with a theoretical foundation applied through experiential learning, professional development, and leadership opportunities in PR and advertising in technological and global environments. 

• Hands-on Experience: Students develop strategic integrated media campaigns and create cross-platform campaign strategies by researching, planning, analyzing, executing, and evaluating campaigns through project-based learning experiences. 
• Specializations: Elective course options support students in planning specialization in public relations and advertising that aligns with their interests and career goals, such as event planning, media effects, social media, technology and content creation, environmental communication, health communication, political communication, sports communication, risk and crisis communication, reputation management, or fashion PR.  
• Scholar and Practitioner Faculty: Students study with professors who have strong professional and research backgrounds in public relations and advertising, and who are active presenting research or projects at local, state, and national conferences. 
• Career Preparation: Graduates of the B.A. in Public Relations and Advertising program will be prepared to become logical, competent, strategic, and creative thinkers to pursue successful careers in public relations, advertising, and digital media management across both for-profit and non-profit sectors.