Sacred Heart University

Earn your master's in digital marketing at Sacred Heart and gain the technical, analytical and creative expertise to thrive as a leader in digital marketing strategy.

Why Earn Your Master's in Digital Marketing at Sacred Heart?

At SHU, you’ll acquire a portfolio of skill sets that will immediately impact an organization’s online marketing strategy. You’ll learn the latest digital marketing techniques, and apply these skills through high profile, hands-on projects for real companies, becoming a sought-after 21st century storyteller.

In the MS in Digital Marketing program, you will also:

• Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing, and customer experience management
• Learn to take a marketing campaign from strategy and lead generation to analytics and optimization
• Develop and evaluate marketing plans that harness the power of digital media
• Break down and interpret big data and key performance indicators (KPIs) to segment markets and position brands
• Learn to use social media to promote brands and engage with customers
• Gain knowledge and experience in search-engine optimization and user experience (UX) design
• Interpret click-through analytics to evaluate online advertising efforts
• Learn from real-world examples and actual clients
• Become proficient in the latest digital tools and techniques, such as PPCs, SEMRush, Wishpond, Google Analytics, Google Ads, HubSpot and Hootsuite
• Benefit from a flexible schedule with multiple start dates throughout the year, and you can complete your degree in as little as 15 months
• Collaborate in small classes led by accomplished faculty and featured practitioners in the field of digital marketing
• Have the option to become SAS certified