University of Arkansas

The department of agricultural education, communications and technology offers a degree program with four concentrations that lead to a Bachelor of Science in Agriculture. Students may choose one of four areas of concentration, or, with adviser’s approval, select courses from more than one concentration area.

• The Agricultural Education concentration is designed for students who wish to receive initial teacher licensure to teach agricultural science in public schools.
• The Agricultural Communications concentration is designed to produce graduates with both technical knowledge about the food and fiber industry and the communication skills needed to convey the story of agriculture to consumers, policy makers, and the public. Interpersonal and group communication, public relations, graphic design, electronic communication, communications campaign planning, and writing for the media are emphasized in this program.
• The Agricultural Systems Technology Management concentration is for students who are planning a professional career related to technical operations and management in the agricultural industry. Graduates assume positions of leadership and responsibility in such areas as agricultural services and sales, agricultural management, agricultural production systems, product service, product testing, and service management. The program focuses on preparing students as problem solvers in the application, management and/or marketing of agricultural technology.
• The Agricultural Leadership concentration incorporates interdisciplinary coursework that focuses on leadership and ethics in food and fiber systems, with courses offered from multiple disciplines. Interdisciplinary courses benefit students by offering different insights to problem solving, fostering collaboration with students from other majors, and reinforcing the importance of teamwork. 

Students with this major are in constant demand due to the rapidly changing educational needs of the agricultural and natural resources industries. Graduates with this degree have a broad knowledge of agricultural disciplines. They are prepared as agricultural technology transfer specialists to enter a variety of careers in formal and non-formal teaching roles in either the public or private sector as agricultural educators, extension agents, industry-based trainers, information specialists, or technology-management specialists. 

The department also offers programs for four minors: Agricultural Education, Agricultural Communications, Agricultural Systems Technology Management, and Agricultural Leadership.