| Marketing (MKTG) at University of Arkansas |
| Course Duration |
4 Years |
| Course Intake |
june,october,march |
| Course Details Website Link |
Visit Website |
| Course Level |
Undergraduate |
| Tution Fees |
$ 24,482 |
| English Language Requirment |
| IELTS |
6.5 |
| TOEFL |
79 |
| PTE |
58 |
The Department of Marketing offers two majors leading to a Bachelor of Science in Business Administration degree: Marketing and Retail. Requirements for the Marketing major are listed here.
The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies in profit or nonprofit organizations. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.
Students majoring in marketing are actively subjected to problem-solving situations, both domestic and international, where a variety of contemporary tools are employed to stimulate the strategic decision-making process. Supportive disciplines with which the marketer should be familiar include psychology, sociology, accounting, economics, statistics, quantitative analysis, and research methodology.
The marketing major is intended to provide students with broad knowledge and skills in marketing applicable to a wide range of profit and nonprofit organizations.
