University of Cincinnati

Industrial design is concerned with the appearance and usefulness of manufactured goods. Industrial designers work on a wide array of products, from cars to shoes to medical equipment to toys. Product design involves the synthesis of a variety of diverse requirements and values into a coherent creation. Among such requirements and values are functional suitability, aesthetics, technical performance, economic resources and constraints, social and cultural issues, environmental concerns and human comfort.

In UC's industrial design program, students learn to emphasize the humanistic qualities of products of mass production with special consideration for comfort, safety and visual satisfaction which they may bring to the users. In a curriculum balanced between academic and studio requirements, students are able to develop creativity, visual communication skills, hands-on experience with technology, and the ability to conduct design research in interdisciplinary collaboration. The program promotes critical thinking and innovative solutions for the future through strategic research with an emphasis and understanding of global impact, sustainability and collaborative partnerships. Industrial design students apply the highest standards of conceptual sophistication, aesthetics and craftsmanship at every level of study.