University of Connecticut

The Marketing Management major equips students with the knowledge and skills to develop and implement marketing strategies. The major consists of a core business base and a set of courses that treat marketing as an integrated part of a firm’s overall strategy. The major provides students with sufficient depth in both the analytical and strategic aspects of marketing to successfully use these tools to meet marketing and firm objectives. The marketing management curriculum is designed to provide School of Business students with a solid grounding in marketing principles, consumer behavior, and marketing research. This major is only open to students at the Hartford and Stamford regional campuses.