University of Pittsburgh

The major in marketing is designed to provide students with the conceptual background and practical skills necessary to address what new products a firm should introduce; how products should be priced; how best to identify channels of distribution; and how best to promote new and existing products, among many other business questions.

Skills Needed

• Able to communicate your thoughts, ideas, and information clearly and concisely both in writing and verbally
• Recognize problems and devise an appropriate plan of action to resolve them
• Organize and interpret complex data
• Be creative and good at generating new idea; then organizing those ideas and communicating them verbally
• Work well with others, especially in a team environment

Types of Jobs

• Sales and Customer Relations
• Advertising & Public Relations
• Product Management
• Market Research
• Purchasing
• Brand Management

Types of Industries

• Large Corporations
• Retail
• Government
• Banking
• Non-profit
• Consulting Firms