University of San Francisco

Program Learning Outcomes

• recognize, classify, and demonstrate knowledge of the breadth and depth of the sport marketplace, including the development of leadership, communication, decision-making, problem-solving, and networking skills

• recognize, discuss, and demonstrate knowledge of globalization, themed entertainment, culture, sociology, and commerce on the sport marketplace with the development of critical thinking skills
• demonstrate skills in business writing, research, and qualitative and quantitative analysis
• demonstrate practical management and leadership skills within the industry
• recognize the role of economics, accounting, finance, marketing, strategic management, law, and business research methods in sport, and demonstrate and apply the tools of those fields to issues in sport
• demonstrate relevant knowledge by creating a business plan, team financial plan, marketing plan, cultural analysis, team management plan, stock portfolio prospectus, strategy plan, career plan, legal analysis, research prospectus, and Master’s Project
• demonstrate knowledge of specific components of sport management such as public relations, facilities management, fundraising, and brand management