University of Texas At Arlington

Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.

ABOUT THE PROGRAM

The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:

• Professional Selling
• Integrated Marketing Communication/Advertising
• Consumer Behavior
• Social Media and Digital Marketing
• Retail Marketing
• Marketing Research
• Product and Brand Strategy
• International and Multicultural Marketing

CAREER OPPORTUNITIES

Some of the typical career paths are:

• Account Representative/Professional Salesperson
• Brand Manager
• Customer Service Manager
• Fundraiser/Development Officer
• Import/Export Manager
• Insurance Agent
• Market Research Analyst
• Retail Manager/Sales Manager/District Sales Manager

DEGREE OPTIONS

BBA - Bachelor of Business Administration in Marketing

This option allows for the inclusion of one of the business certificates available, or even a double major with another business area of study. Blending the BBA in Marketing with the BBA in management or including the Professional Sales Certificate can be attractive in the marketplace.