Youngstown State University

Marketing majors incorporate advertising, consumer research, strategy and sales. We designed this major to prepare you for a career, and because marketing is so important to any organization's success, we prepare you to work virtually anywhere.

You'll select one of four tracks to tailor the marketing major to your interests. By focusing on a specific area of expertise, you'll spend more time learning about what you really want to do after graduation.

You'll also learn the skills critical to landing sales and succeeding in the workplace. Communication, decision-making, research, how to build a team—all are just a few of the many qualities you'll use for years to come with your BSBA.